Fall 2017: The Great African Gatsby By Keem Harun

An eye catching combination of sleek African prints with dramatic American flapper details.

The attempt was to blend two extraordinary but very diverse cultures and strike a stunning balance between old world glamour and present day charm with our Great Gatsby style pieces that pulls inspiration from both cultures. The 1920s, the year of the Great Gatsby is known for unprecedented economic prosperity, the evolution of jazz music, flapper culture, and forging of a genuine mass culture.

Africa is currently witnessing its own cultural renaissance in music, dance, fashion and the arts generally. Characterised by bold, vibrant prints, laces, fringes, mesh and ornate details; these looks mixes classic flapper ideas with bright contemporary pieces for a look that hints at old world but is full of life as it is today. We went for a 1920s American aesthetic mixed with new age African ideas for the entire collection.

According to the Creative Director of the brand, Keem Harun-Adeleye, style is eternal and old fashion trends repeat themselves after some years the only difference in this fashion tendencies is their modernization and innovative thinking incorporated into the production and presentation.