African Barbie! xo ASANTE’s 2016 Capsule Collection Is Printastic
xo ASANTE, originally Rue 114, owned by Serwah Asante recently rebranded and is out with its 2016 capsule collection dubbed ‘African Barbie’.
Inspiration for the xo ASANTE brand is deeply informed by the designer’s Ghanaian roots, New York City upbringing, and eternal love of travel. Inspired by and created for women who believe that every shape and size should be celebrated as beautiful, this collection is the brand’s version of a Barbie wardrobe – set to a techno-color drum beat.
“We chose to incorporate our love of color and pattern to
develop a unique line of bold African print textiles in
versatile fabrications such as Lycra blend, neoprene, stretch cotton and organza”, the brand revealed.
The incorporation of African prints beyond traditional non-stretch cotton allows for the development of better draped and fit garments – creating exciting new possibilities on the frontier of African fashion.
